One day I saw an advertising for a unisex shirt, the same shirt was worn by a man who was fully dressed and a woman who was just wearing underwear. And it made me ask myself: why? Why is there a difference? Sure, I was aware of the lack of equality between the two genders in our world, but when does the use of women’s bodies for publicity has become a thing?

Every time I turn on my television, I pay attention to publicities. A lot of it use and sexualize women’s bodies. Our bodies are used to sell cars, shampoo, perfume, clothes…

How come that we are reduced to some body parts? How come we are objectified in Medias?

Society does not only objectify women, but it dehumanizes them. Society cuts them down for their humanity and I’m asking myself, will little girls ask themselves later “Do they love me or my body?”

by Kenza Bahraoui